Everything about this is wrong. But most egregious is this quote in particular:
“When consumers go to other fast-food places they feel like they’ve got to buy two of their breakfast sandwiches or burritos to fill up. This is really designed to fill you up.”
I don’t know what’s more disturbing about it: the fact that anyone buys two fast food products for breakfast or the fact that there are enough people buying two fast food products for breakfast that someone feels justified in using said gluttony as a marketing tactic.