I’ve subscribed to Shoptalk since as long as I can remember. For those who don’t know it (probably everyone outside the TV biz), it’s the daily email newsletter from TVSpy.com, and it offers a compilation of media-related news stories and a slew of other random stuff.
I usually just skim it for the highlights, but today, one story in particular caught my eye. It’s this from Broadcasting & Cable about how one local news station’s trial blog inspired witnesses to come forward and testify. I clicked through to the site and was officially impressed. If you’re going to follow an incident from investigation to trial to verdict, this is how to use the Internet effectively. It’s also a great example of how your local station can generate online traffic. Give the audience substance that complements your TV coverage. Make your website a value-add destination.