First Things First


“My dad used to say, don’t tell me what you value. Show me your budget, and I’ll tell you what you value.” – Joe Biden in Virginia last month

Chris Frates in Politico today:

Democrat Barack Obama has spent $113 million in health care television advertising so far this year, eight times that of Republican rival John McCain — an investment that polls show are paying big dividends as the election enters its closing weeks.

Obama has devoted 68 percent of his total TV advertising this year to ads that include health care themes, and McCain has devoted 13 percent. That includes both primary and general election spending, according to the Campaign Media Analysis Group that tracks and analyzes campaign advertising and provided Politico with its tally through mid-October.

In October, McCain spent 1.5 percent of his TV ads on health care, while Obama upped the ante to 86 percent of his total budget.


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