UPDATE: Bob Creamer’s new HuffPo piece says it all extremely well.
We’re going up with a new ad today called “Mansion.” I really like it. We’ve got both a TV version and a mini-Mansion online/b-roll version. You can watch them both below. (I’m partial to the mini myself).
This is just the next step in our “Big Insurance: Sick Of It” anti-insurance campaign. The press release gives you the full scope (and scoop).
Make sure you also check out Sickofit.net where Cigna customer Stacie Ritter tells her story. She’s going to the Cigna CEO’s house today, and we’ll have video of her action posted later this afternoon.